Promotion of academic journals in social media
DOI:
https://doi.org/10.3145/thinkepi.2018.46Keywords:
Academic journals, Social media, Digital marketing, Content marketing.Abstract
In the academy, Altmetrics has raised the need to describe the dynamics of disseminating research on social media. In order to disseminate research and obtain the best results on social media, academic journals are using digital and content marketing techniques. In this text, the characteristics of social media are analyzed and several digital marketing techniques for academic journals are suggested, based on the experiences of the journal El profesional de la información.
References
Adie, Euan; Roe, William (2013). "Altmetric: Enriching scholarly content with article-level discussion and metrics". Learned publishing, v. 26, n. 1, pp. 11-17. https://doi.org/10.1087/20130103
Beel, Joeran; Gipp, Bela; Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing scholarly literature for Google Scholar and Co." Journal of scholarly publishing, v. 41, n. 2, pp. 176-190. https://goo.gl/yW6BYr
Cahue, Mila (2017). "Proceso de selección de revistas en la Web of Science". En: 7ª Conferencia internacional sobre revistas de ciencias sociales y humanidades, Cuenca, 4-5 de mayo. https://www.youtube.com/watch?v=zkmfKuJGjBo
Chaffey, Dave; Ellis-Chadwick, Fiona (2012). Digital marketing: mtrategy, implementation and practice. Harlow: Pearson. ISBN: 978 0 273 74610 2
Costas, Rodrigo; Zahedi, Zoreh; Wouters, Paul (2015). "Do "˜altmetrics´ correlate with citations? Extensive comparison of altmetric indicators with citations from a multidisciplinary perspective". Journal of the Association for Information Science and Technology, v. 66, n. 10, pp. 2003-2019. http://hdl.handle.net/1887/23041
Haustein, Stefanie; Peters, Isabella; Sugimoto, Cassidy R.; Thelwall, Mike; Larivií¨re, Vincent (2014). "Tweeting biomedicine: An analysis of tweets and citations in the biomedical literature". Journal of the American Society for Information Science and Technology, v. 65, n. 4, pp. 656-669. https://doi.org/10.1002/asi.23101
Lada, Akos (2017). "News feed FYI: New signals to show you more authentic and timely stories". Facebook newsroom, 31 enero. https://newsroom.fb.com/news/2017/01/news-feed-fyi-new-signals-to-show-you-more-authentic-and-timely-stories
Mas-Bleda, Amalia; Aguillo, Isidro (2015). La web social como nuevo medio de comunicación y evaluación científica. Barcelona: UOC. ISBN: 978 84 9064 922 0
Ortega, José-Luis (2017). "The presence of academic journals on Twitter and its relationship with dissemination (tweets) and research impact (citations)". Aslib journal of information management, v. 69, n. 6, pp. 674-687. https://doi.org/10.1108/AJIM-02-2017-0055
Sanagustín, Eva (2013). Marketing de contenidos. Madrid: Anaya Multimedia. ISBN: 978 8441533509
Sugimoto, Cassidy R.; Work, Sam; Larivií¨re, Vincent; Haustein, Stefanie (2017). "Scholarly use of social media and altmetrics: A review of the literature". Journal of the Association for Information Science and Technology, v. 68, n. 9, pp. 2037-2062. https://doi.org/10.1002/asi.23833
Tascón, Mario (2012). Escribir en Internet: guía para los nuevos medios y las redes sociales. Barcelona: Galaxia Gutenberg. ISBN: 978 84 15472087
Thelwall, Mike; Haustein, Stefanie; Larivií¨re, Vincent; Sugimoto, Cassidy R. (2013). "Do altmetrics work? Twitter and ten other social web services". PLoS one, v. 8, n. 5. https://doi.org/10.1371/journal.pone.0064841
Downloads
Downloads
Published
How to Cite
Dimensions
