From Decatur to the Web. Revisiting Personal Influence
DOI:
https://doi.org/10.3145/thinkepi.2025.e19a19Keywords:
Personal influence, Two-step flow of communication, Retrospective, Communication theoryAbstract
Published in 1955, Personal Influence by Elihu Katz and Paul F. Lazarsfeld stands as a foundational text in communication research. Seventy years later, this article explores its context of emergence, its theoretical roots, and its influence on the development of communication studies. The text focuses on the two-step flow of communication model, analysing its connections with limited-effects theory and the critiques it provoked. Finally, the article reflects on the continuing relevance of the model within today’s media environment.Downloads
References
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