Tools for the analysis and development of strategies for search engine optimization

Abstract

The article reviews the most pressing needs of information professionals regarding search engine optimization (SEO), focusing on the evolution of the discipline in recent years. A wide range of factors need to be considered in ranking a piece of information in the calculation of its value to a question or query on a search engine like Google. Given the need for more weapons with which to improve website sin more diverse areas of knowledge, 88tools for working in the field of search engine optimization are listed and classified, along with content management modules and seminal articles on the subject.