Media and mobile devices. In search of El Dorado.

Authors

  • Pere Masip El profesional de la información

Keywords:

Mobile devices, Smartphones, Tablets, Mass media, Business models.

Abstract

The spread of mobile devices -smartphones and tablets- does not go unnoticed by media companies, and particularly by press companies, which have seen in mobile content a new and profitable source of income. The aim of this article is to explain how newspapers are adopting mobile strategies and the business model behind their strategies.

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Published

2012-10-03

How to Cite

Masip, P. (2012). Media and mobile devices. In search of El Dorado. Anuario ThinkEPI, 6, 166–169. Retrieved from https://thinkepi.scimagoepi.com/index.php/ThinkEPI/article/view/30410

Dimensions

Issue

Vol. 6 (2012)

Section

G. Medios