Two concepts for making sense of social media presence: Inbound marketing and content marketing

Authors

  • Natalia Arroyo-Vázquez El profesional de la información

DOI:

https://doi.org/10.3145/thinkepi.2017.37

Keywords:

Social media, Libraries, Inbound marketing, Content marketing.

Abstract

Inbound marketing and content marketing are used by social media as a way to achieve the goals of a brand and to attract customers. In this text, practical applications of both concepts for libraries are analyzed. In addition, examples are given and main implications are revealed.

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Published

2017-04-29

How to Cite

Arroyo-Vázquez, N. (2017). Two concepts for making sense of social media presence: Inbound marketing and content marketing. Anuario ThinkEPI, 11, 205–209. https://doi.org/10.3145/thinkepi.2017.37

Dimensions

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Issue

Vol. 11 (2017)

Section

D. Comunicación social y medios de comunicación